Undoubtedly, video is an essential part of most websites and social media platforms. Its engaging nature helps the audience retain information, unlike blogs or articles. According to Forbes, video content has proven to retain 95% of messages, whereas text-based communication only allows for 10% retention in most cases.
Today, video marketing has become more popular than ever! It not only makes your website look credible but also boosts engagement rates by making your content stand out. However, to ensure a smooth user experience, you need to optimize it.
Optimized videos can also increase user satisfaction and improve your search rankings as well. But the question that arises here is: how can we optimize it? We are here to help you!
However, before you learn how to optimize your videos, you need to check out internet dealsfor a smooth online experience.Subscribe to a reliable ISP that offers a high-speed internet connection! So you can easily follow the video optimization steps without facing connectivity issues.
Reasons to Optimize Video
With the rise of video content, it is essential to ensure that your video stands out! Therefore, you need to take certain steps to ensure that it looks professional. If your videos are on auto-play mode, this will make your page slower, and you can lose your potential customers easily.
We all know search engine optimization is the process of making your content appear on the initial pages of the search engine. It is not only crucial for websites or articles but is relevant for video content as well. Moreover, every business, whether big or small, is using video marketing, so it is difficult for you to ensure that your video appears on the top. The competition is pretty tough, right?
Do remember that regardless of how perfect your video looks, Google will not rank your page if it is not optimized. You cannot afford that, right? So, dive in to know more about how you can optimize your video!
Before you are ready to optimize your video, make sure you have a fast internet connection. Otherwise, your work will be delayed! You should check out cable and internet bundles for seamless connectivity.
Steps to optimize Videos
You can easily optimize your videos by following the steps listed below.
Use the Right Video File Type
Many of us are unaware of how crucial it is to choose the right video file type. By using the right video file type, you can reduce the playback issues and boost the website’s performance. Some of the common types are .mp4, .mov, .avi, and .flv.
You need to talk to your video animator if your business heavily relies on video animation. A professional can use the right video file type that helps your business grows.
Right Length of the Video
Video marketing does not necessarily mean posting long videos over the internet. Long videos not only put the audience off but can affect the performance of the website as well.
To avoid this, it is recommended to understand the purpose you are creating the video for. The best length of the video depends on the type of video you are planning to create. For example, you are making a video for your landing pages or offering something. In that case, it should not be longer than thirty seconds, and your testimonial videos should not exceed more than ninety seconds.
Use Data Compression Tools
If you are a small business and cannot afford a video animator, then consider using data compression tools.
You should use tools like Blazemp, Handbrake, etc., to compress your files to avoid affecting your website’s performance. No matter what your business niche is, it is highly significant to have quality videos.
You can easily use the compression tools by looking at the tutorials and creating quality videos. The tools can also add a professional touch to your videos.
Mobile Optimized Videos
If your videos are not mobile optimized, then they are not of any use! Most people visit websites from their phones. Customers demand satisfaction, and if your videos do not load properly, they are likely to leave your website.
Next time you create videos, ensure that the visitors can have an experience customized to their devices. Vimeo, Sprout Videos, etc., are some of the providers that make mobile-friendly videos.
Take Away
These were just some of the key things one should remember when it comes to video marketing!Simply put, if your video is not optimized, it wastes many resources.
Always ensure that your videos are well optimized, so they do not affect your SEO strategies. By doing so, your page appears on the initial pages of the search engine. Optimized videos can maintain the interests of the users and they are likely to find your brand interesting.
